Beauty salons · no tax deduction · from SEK 495/month excl. VAT
A website for a beauty salon or hairdresser, with online booking
Salon clients in Sweden often book online. They come from Instagram, look at the price list and tap “boka tid”. If that button is missing, they go back to Instagram and keep looking.
How Swedes search
- frisör [miasto] boka online
- nagelsalong nära mig
- fransförlängning pris
- ansiktsbehandling
I write the Swedish texts and pages around these phrases. On the map, the same phrases are picked up by your Google Business Profile, and I work on your place in the regular results with the local SEO service.
What isn't working today
Instagram has no price list and no booking
Your photos attract clients, but each one has to send a DM and wait for a reply. A website with a price list and booking takes appointments while you work.
A new salon gets chosen by its reviews
I show your Google reviews on your website. After a visit, the client gets a “leave a review” link, and that costs you nothing.
The price list changes every month
A new treatment, an offer or a new season: you send me an email, and I usually update the price list the same day. These changes are included in the monthly plan.
What this website needs
Six things customers check before they call or write.
- Online booking on the first screen
- Treatment price list with how long each one takes
- Gallery of your work (Instagram embedded in the website)
- Google reviews on the website
- Pages for your main treatments
- Directions, parking, opening hours
Trust signals on the website
- Boka online
- Certifierad
- Google ★★★★★
695SEK/month
A salon needs online booking and pages for treatments. I recommend the Plus plan with the “Online booking” add-on. Start is enough if you only want a simple website with your number.
up to 12 pages · 3 service areas
Choose PlusCompare plansWhat the website looks like
The typical structure a beauty salon or hairdresser gets on the Plus plan. Page names are in Swedish, because that's how customers find them.
- 01Home page with “boka tid”
- 02Price list
- 03Naglar
- 04Fransar & bryn
- 05Ansiktsbehandlingar
- 06Gallery
- 07Reviews
- 08Contact and directions
Website questions: Beauty salons
I already use Bokadirekt. Why do I need a website?
Bokadirekt is a directory where other salons are shown next to you. On your own website, clients from Google and Instagram book only with you. The button can lead to Bokadirekt if that's where you keep your schedule.
Will my Instagram photos appear automatically?
Yes, the gallery pulls in the latest posts from your profile. You post a photo on Instagram and it appears on the website.
Does a salon get RUT?
No, beauty treatments don't qualify for the deduction. That's why your website has no RUT, and booking, photos and reviews are at the top.