Cities and areas · each area on its own page
Websites for service businesses all over Sweden
Customers in Sweden search locally: by district, municipality (kommun) or city. See what that looks like where you work, and which areas are worth having on pages of their own.
In Sweden the city alone usually isn’t enough. A customer in Nacka looks for a company that travels to Nacka. In Skåne, someone in Lund will hire a company from Malmö if the website says you work there. That’s why on the Plus and Pro plans every area gets its own page, with text written for that place.
Below I describe the eight largest cities: which districts and municipalities are worth their own pages, how customers search there and what’s different about each city. If your city isn’t listed, send me a message and I’ll pick areas based on where you actually work. Plans and prices are on the pricing page.
For local searches, Google first shows a map with businesses and the regular results below it. Your Google Business Profile works on the map, and local SEO on the results below it.
Stockholm
Stockholms län
In Stockholm, customers search by district and check whether you can get to them.
Gothenburg
Västra Götalands län
Gothenburg stretches along the river and the coast, so a customer in Kungsbacka wants to see that you travel south.
Malmö
Skåne län
Distances in Skåne are short, so a customer in Lund will hire a company from Malmö if the website says you work there.
Uppsala
Uppsala län
Many families in Uppsala live in detached and terraced houses, so RUT for cleaning and gardening has a lot of potential customers here.
Västerås
Västmanlands län
Västerås is several times smaller than Stockholm, so fewer companies compete for the same phrases here.
Örebro
Örebro län
Örebro is Sweden's transport hub, so removals companies show their routes on the website alongside their areas.
Helsingborg
Skåne län
The Öresund coast lives by the seasons. A website that shows garden and deck work in spring, and cleaning and renovations in autumn, brings in enquiries all year round.
Borås
Västra Götalands län
Jupado AB is based right here in Borås.