Gardeners · RUT-avdrag · from SEK 495/month excl. VAT
A website for a gardening company, with services for every season
Lawn mowing gets booked before the season, snow clearing in the autumn. The website shows the service that fits the month and reminds customers that mowing and pruning qualify for RUT.
How Swedes search
- trädgårdsskötsel RUT
- häckklippning [miasto]
- gräsklippning pris
- trädfällning
I write the Swedish texts and pages around these phrases. On the map, the same phrases are picked up by your Google Business Profile, and I work on your place in the regular results with the local SEO service.
What isn't working today
No free slots in spring, silence in winter
A website with services for the whole year, from mowing to snow clearing and clearing leaves, helps fill your calendar outside the season.
Customers don't know what qualifies for RUT
Mowing, hedge trimming and raking qualify for RUT. Building a deck is ROT. When the website explains this, customers don't have to call and ask.
Gardens sell through photos
A before-and-after photo captioned “häckklippning, Täby, maj” says more than a paragraph of text. Photos from your phone are enough, as long as they're organised.
What this website needs
Six things customers check before they call or write.
- RUT and ROT shown separately for each service
- Seasonal services with a calendar of what happens when
- Before-and-after gallery with the town
- Service areas named by municipality (kommun)
- Online booking for regular mowing
- Insurance (försäkring) and F-skatt in the trust bar
Trust signals on the website
- RUT-avdrag
- F-skatt
- Försäkrad
- Fri offert
695SEK/month
Gardening is about seasonal services and areas. The twelve pages in Plus fit the whole year and three municipalities. Start is enough if you do one thing in one municipality.
up to 12 pages · 3 service areas
Choose PlusCompare plansWhat the website looks like
The typical structure a gardening company gets on the Plus plan. Page names are in Swedish, because that's how customers find them.
- 01Home page with RUT and the season
- 02Gräsklippning (regular)
- 03Häckklippning
- 04Trädfällning
- 05Snöröjning (winter)
- 06Gallery
- 073 municipalities
- 08Boka tid
Website questions: Gardeners
Can the website change with the seasons?
Yes. In spring, mowing is at the top; in autumn, leaves and snow clearing. I set it up once and after that it switches by itself. I change the photos on the first screen whenever you ask.
I also build decks and fences. Is that ROT or RUT?
Decks, fences and paving are ROT, while garden maintenance is RUT. Each service is labelled on the website, so customers know straight away what they'll pay.
How do I get regular mowing customers?
Recurring booking on the website and a simple price list: “every two weeks from X kr after RUT”. The customer books once in March and has mowing until October, and you have those slots in your schedule.