Local SEO · I start with a free audit
Local SEO for service businesses in Sweden
A Swede types “badrumsrenovering Nacka”. I work to make your website and Google Business Profile show up for searches like that. I start with a free audit.
You get the audit by email within 2 working days: a list of improvements, most important first.
Local SEO is work on your website and Google Business Profile that helps your business rank high for “service + town” searches in Swedish. I do it every month, and my report shows how many people found you and how many called. I quote the scope after a free audit.
Why your competitor comes up for your search term
The website is there, the money has been spent, and customers still come only through word of mouth. Usually it's missing pages for your services and areas, and nobody has pointed that out to the owner.
A website, but the phone stays quiet
It looks nice, with a gallery and a contact form. But for “hemstädning Solna” it only appears on the third page of results.
“SEO” on a subscription, with no report
Someone takes your money every month, sends a chart and says “it takes time”. You don't know what they do or whether you're getting more calls.
A weaker contractor ranks higher
Your competitor has pages for every municipality, descriptions in Swedish and forty reviews. Google judges what's on the website and the profile; it doesn't check the quality of the renovation.
Two places in the results that bring in calls
For a local search, Google first shows three businesses from the map, with the ordinary results below them. Those are the two places I work on.
- The top three from the map. Three businesses with a profile, a rating and a “call” button. You get there through your Google Business Profile, reviews and the same details in every directory.
- Organic results. A title and description in Swedish that match the search. What appears there is a page for the service and the town, less often the home page.
- Pages for your areas. A customer in Nacka looks for a business that comes to Nacka. Each area gets its own page with real content.
Next to this is a mock-up. The rankings and business names are examples.
What I do on your website and profile
A free audit to start
I read the website myself: the technical side, the content, your profile and the competition. You get a list of improvements and, if there's work to do, a quote.
The search terms Swedes use
A Swede types “badrumsrenovering Nacka fast pris”. I write pages for searches like that, in Swedish. I separate the searches that bring calls from those that only bring traffic.
Page structure
A separate page for each service and each area, with content about that area. I start here, because the rest of the work builds on these pages.
Content, photos, RUT and F-tax
Texts in Swedish, photos of your work, and RUT, ROT and F-tax where customers look for them. Plus questions and answers and structured data for Google and AI assistants.
Technical work and speed
Speed on phones, headings, the sitemap, indexing and errors. A slow website on a phone drops in the results, so I start with speed.
Profile, reviews, directories
Your Google profile, hitta.se, eniro and industry directories, all with the same details. Plus review requests and replies in Swedish.
What ranking for local searches gives you
Calls from people already looking for a contractor
Someone types “flyttstädning Malmö pris” because they want to book a cleaning. Ranking high for a search like that brings a call from someone who has already decided.
Your ranking stays after a break
A ranking built on pages and reviews doesn't disappear the day you stop paying. It stays for months, even after a break.
A one-page report in English
Every month you get the searches you're visible for, the number of visits, calls and messages, the work done and the plan for the next month.
In the language your customers search in
Swedes search in Swedish, so I write your pages, your profile and your replies to reviews in Swedish.
A price after the free audit, in writing
I give you the price for SEO after the audit, because it depends on the number of services and areas and on the competition in your town. After the audit you get one monthly fee in writing.
Free audit
SEK 0
reply within 2 working days
You enter your website address. By email you get what works, what puts Swedish customers off and what I'd do first. The audit doesn't commit you to anything.
Quote after the audit
Custom
fixed monthly fee · no setup fee
After the audit you get the scope of work and one monthly fee in writing. There's no minimum term, and the notice period is one month. I only change the scope with your consent.
- Scope and price in writing before we start
- No setup fee and no annual contract
- Monthly report: searches, visits, calls
- One month's notice
You pay automatically every month. The first results show after two or three months, and then we decide together whether to continue. If all you need is a Google Business Profile on the map, that's a separate service at SEK 1,250 a month.
From the audit to a decision after three months
Free audit
You enter your website address. Within 2 working days you get a list of improvements by email: what works, what gets in the way and where to start.
Scope and quote
If there's work to do, you get the scope in writing and one monthly fee. You decide on your own, without a call from me.
The groundwork in month one
Technical work, page structure, your profile and directories. Everything that follows builds on this.
Work every month
New content for your search terms, reviews, improvements, local links. Once a month a one-page report.
Decision after three months
We look at the numbers together: visits, calls, rankings. We carry on, change the scope or stop.
When local SEO pays off, and when advertising is faster
Local SEO takes months. It pays off for businesses that can take on more customers and wait for results.
It pays off if:
- you serve customers in a specific town or region and want more of them from Google
- people search for your service before they call: renovation, cleaning, removals, car repair, gardening, salons, accounting
- you have a website or plan to get one, and you'll give me three months for the first results
- you want to see the number of visits and calls in the report, next to the ranking chart
Choose something else if:
- you need customers this week. Paid advertising works faster, including in ChatGPT
- you sell one product across the whole of Sweden. That kind of SEO works differently from local SEO
- you expect guaranteed rankings. Google decides the order of the results
What depends on Google, and what depends on me
- I can't guarantee first place. I guarantee a written list of work, that it gets done and a report with numbers every month.
- I won't promise results in two weeks. Your profile and technical fixes take effect after a few weeks, search rankings after two or three months, and the full effect after about six months.
- I don't buy links or reviews. Google penalises the whole website for it, and your business pays the price.
- If the audit shows that SEO doesn't make sense for you, I'll say so in the audit email and won't take your money.
Related services
Google Business Profile
Only need a card on the map? Profile care is a separate service at SEK 1,250 a month, with no setup fee.
Free website audit
The same audit, ordered on its own: you enter your address and within 2 working days you get a list of improvements by email.
Website on a monthly plan
If the audit shows a new website would work out cheaper, I build it in Swedish with pages for your services and areas, from SEK 495 a month.
Questions about local SEO
Why is there no price here when there is everywhere else?
Because SEO for a cleaning company in one town is a much smaller job than for a construction company with eight areas and strong competition. A single price would be too high for some and too low for others. After the audit you get a fixed monthly fee in writing.
Is the audit free with no strings attached?
Yes. You get a list of improvements by email that you can pass on to anyone. I don't call after the audit. If SEO doesn't make sense for you, I'll say so in the same email.
When will I see the first results?
Your profile and the technical fixes take effect after a few weeks. Search rankings rise after two or three months, and the full effect shows after about six months. That's why we decide whether to continue after three months, by looking at the numbers.
How is SEO different from a Google Business Profile?
The profile is one card on the map and is part of local SEO. SEO also covers the website: pages, content, technical work, directories and a report. If you only need the profile, that's a separate service: care for SEK 1,250 a month, with no setup fee.
Do I need to have my website with you?
No. I also do SEO for websites built elsewhere, as long as I can get access. If a new website on a monthly plan would work out cheaper, I'll say so in the audit.
Does SEO replace advertising?
It doesn't replace it, it complements it. Advertising works from the day it starts and stops when you stop paying. An SEO ranking takes months to build and stays after a break. You can start with ads on Google or ChatGPT and build your ranking at the same time.
What's in the report?
One page in English every month: the searches you're visible for and your rankings, the number of website visits, calls and form submissions, the work done and the plan for the next month.
Free website audit within 2 working days
Enter your address. Within 2 working days you'll get a list by email: what works, what puts Swedish customers off and what to fix first. I read the website myself.
Send an enquiry
Everything is handled in writing, through forms and email. You'll get a reply within 2 working days.
Already have a website? Get a free audit of it first.
Free audit